Hiland Dairy has redesigned its ice cream packaging in response to consumer and grocer requests for more food label transparency and less packaging waste. The company is also debuting three new flavors for summer:
- Hiland Time Traveler — French silk ice cream spun with marshmallow bonbons, chocolate flakes and thick fudge sauce.
- Caramel Waffle Cone — Caramel ice cream with milk chocolate swirls and fudge covered waffle cone pieces.
- Cherry Chocolate Chunk — Cherry-flavored ice cream with pieces of real cherries and chocolate chunks.
The new package design features crisp graphics with light blue backgrounds, in addition to the greater label transparency and less waste.
"The new packages align with our improved transparency in food labeling, which we began implementing earlier this year with double labels on our milk products," said Rick Beaman, vice president, Hiland Dairy.
"We also wanted our ice cream packaging to create less consumer waste in landfills, and that's part of our commitment to sustainability and preserving the planet for future generations," Beaman added. "And, as we celebrate 80 years of Hiland Dairy, we thought a new ice cream package would help celebrate our longevity."
The new flavors are available in 48- and 16-oz. containers and are available at retail locations where Hiland Dairy products are sold.