Yasso Frozen Greek Yogurt, the pioneers of frozen Greek yogurt, is redefining the frozen dessert aisle once again. Yasso introduces two new flavors to its lineup, Chocolate Chip Cookie Dough and Coffee Chocolate Chip, and reveals the first-ever frozen Greek yogurt candy bars, Sea Salt Caramel Candy Bar and Toffee Crunch Candy Bar. In addition to growing its product line, Yasso also unveils a bold new look with colorful packaging that aligns with the young, energetic brand.
Yasso knows that taste is most important to consumers and its new package design builds up appetite appeal with more powerful product images. The brand's personality also shines through with brighter colors and fun text. As advertising trends are moving away from subdued colors and black and white, Yasso added pops of color that will attract eyes and taste buds.
"At Yasso, we love dessert and are passionate about crafting solutions that allow consumers to have a little bit of indulgence every day," says Yasso co-founder Drew Harrington. "The new products and updated packaging speak to the brand's commitment to taste, quality and nutrition, and the flavors are amazing; everyone loves Chocolate Chip Cookie Dough, and at only 100 calories, you can't go wrong!"
Yasso's new products make it even easier to "Take Back Dessert," the brand's 2015 campaign that encourages fans to eat more dessert and to "resolve to indulge." Better-for-you Yasso bars enable Americans to have their cake – or in this case Yasso Frozen Greek Yogurt – and eat it too.