London-based Plenish is using a 330 ml PET bottle from RPC to pack all three flavors – Lime Cucumber, Pineapple Ginger and Blueberry Pear – of its organic Water+ range. The first non-dairy probiotic drink on the market, it promotes sugar-free hydration and a healthy gut and immune system.
A custom-molded bottle from RPC Promens Consumer Llantrisant (rpc-promens.com) is ensuring this new range of healthy, probiotic drinks stands out on-shelf.The clear RPC bottle creates a strong shelf impression, with an aura both svelte and imposing. Its understated curves merge into a large area that is ideal for eye-catching labels.
“We designed this bottle shape to fit in with our existing range of cold press juices that come in 250 ml and 500 ml, and we’re really happy that RPC could turn it into a reality,” comments Amanda Grace, operations and supply chain manager at Plenish.
The WATER+ range from Plenish is said to be a simple, convenient way to start a detox period or healthy eating plan. It may benefit customers who feel bloated after eating, want to lose weight, or are addicted to caffeine or sugary or fried foods.
“RPC were great to deal with,” concludes Amanda. “They were even able to work with their tooling partner to reduce our lead-time and provide the bottles ready for our nationwide launch. We wouldn’t hesitate to work with them again in the future.”