Shrink sleeve solution bring branding to new water range
A British natural spring water brand Tipsy® Water has launched an innovative range of natural spring waters, with an alcoholic flavor in a decorative shrink sleeve branding solution from Clondalkin Flexible Packaging Bury (clondalkingroupbury.com), formerly Chadwicks.
Developed by Imperial Spring Water the non-alcoholic Tipsy® Water range includes flavours such as gin and tonic, whiskey and cola, rum and cola and pastiche. The 750ml and 330ml glass bottles are encased in a distinctive seven color, PET shrink sleeve from Clondalkin Flexible Packaging Bury, formerly Chadwicks.
Within a matter of weeks following the launch,Tipsy® Water was being sold in over 80 outlets. UK distribution will be handled by Petty Wood & Co Limited and, at the time of writing, an agreement was being finalised with a distributor partner for U.A.E.
Peter Lynch, creative director for Imperial Spring Water, explains: "There's a number of non-alcoholic drinks in the market place, but Tipsy® Water is aimed at filling the gap of an alcohol-free drink which has global appeal and availability."
"We've spent three years developing the concept and the branding was particularly important. Clondalkin Flexible Packaging Bury's shrink sleeve solution offered us the high-end, quality feel that we needed for the range that we believe will appeal to an international audience. They were able to produce the sleeves quickly and had the origination resource and capability to brand the bottles exactly how we wanted."
Shrink sleeves offer a sophisticated labelling solution and maximum shelf appeal with a 360 degree print area.
Ken Dunlop, sales manager from Clondalkin Flexible Packaging Bury, adds: "This has been a great product to work on and showcases what we do best which is to provide clients with high quality print and packaging solutions. We're looking forward to working with Imperial Spring Water in the future as the Tipsy® Water range expands onto the international stage."
Tipsy® Water has no added sugar and no artificial colouring and is made from natural spring water with natural flavours.