We look at the total package, including the label, to identify problems with consumer engagement. Recyclability and sustainability paired with a nice design at low cost are just a few benefits brands and converters look for. Below, we find a few recent label offerings that just might fit the bill for the future of labels.
As the COVID-19 pandemic progresses in both North America and Europe, Avery Dennison's label and packaging materials segment has seen orders jump 40% to 80% from the last week of March through the third week of April, driven by demand for food, hygiene and pharmaceutical products as well as variable information labeling related to e-commerce.
With compliance deadlines beginning this month, the international custom market research firm specializing in launch strategies has released a paper guiding brands through the challenges and opportunities ensuing from the FDA’s new Nutrition Facts labeling regulations. AMC Global draws on its decades of work in brand strategy for pack design and labeling to provide practical guidance.
A new study reveals that labeling food and drinks with how much walking or running is needed to burn them off could help tackle the obesity crisis. So how much exercise would it take to work off that 1/2 pizza or pint of Ben and Jerry's?
Behavioral research firm Insights Now has released a report on the Clean Label movement (consumer-driven demand for elimination of allergens and other ingredients from food and non-food products). The report identified consumer misperceptions around food, beverage and supplement ingredient claims.
Hiland Dairy redesigned its ice cream packaging in response to consumer and grocer requests for more food label transparency and less packaging waste. The company is also introducing three new flavors for summer.
In its recently released market research reports “2017 Trends in Food Processing Operations” and “2017 Top to Top Summit Report,” PMMI, the Association for Packaging and Processing, identified the primary drivers.
A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with removable labels that provide price and/or product information that are found on retail products.