Striking a sense of balance during the day can be difficult to achieve, but sometimes all it takes to rejuvenate is a little break with a refreshing beverage. This spring DASANI Sparkling debuted new flavors along with new packages to help people find a little ‘me time’ in their busy lives.
Since its introduction, DASANI Sparkling has delivered crisp, unsweetened, naturally flavored refreshment perfect for any time of the day, fulfilling hydration needs with a bubbly twist. Beginning in May, the lineup of DASANI Sparkling flavors – lime, berry, black cherry and lemon – will be joined by two tasty new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s ‘Break for Bubbles’ national marketing campaign, which encourages people to take a break from everyday stresses with their favorite sparkling water.
All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. DASANI Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle. With the exciting additions to the Sparkling repertoire, people can “Break for Bubbles” and make any moment a refreshing escape with the great taste of DASANI Sparkling.
“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun – whether they’re at home or out and about,” says David Preston, group director, DASANI, Coca-Cola North America. “We’re innovating on DASANI Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”
New 20-ounce bottles are available now in stores nationwide, and twelve-ounce 8-pack sleek cans will be on store shelves at major retailers across the country beginning in May.