Community Coffee Company, one of the largest family-owned and operated coffee company in the United States, unveils the new packaging for its Private Reserve® coffee. Private Reserve® coffees are now featured in a contemporary gold package. The newly-packaged product hits shelves this spring but is currently available online.
“The vibrant, elegant packaging update will increase trial at the shelf, and once people taste our rich, smooth Community Private Reserve coffee, they’ll return again and again to enjoy these robust and high-quality blends,” says Scott Eckert, vice president of marketing, Community Coffee Company.
The updated packaging is consistent with Community Coffee’s recent brand refresh and increases interest among today’s gourmet coffee consumers. Private Reserve consumers are known to have a deep interest in a coffee’s origin, how it is created, the story that accompanies it and the passion behind the product.
The Community Private Reserve line is an exclusive collection of blends and single-origin coffees made from 100% specialty-grade Arabica coffee. Each unique coffee represents a story of the company’s rich heritage and of special relationships built with farmers worldwide over several decades. Community Coffee Company’s four generations of experience combined with its exclusive specialty-grade coffee create a quality taste and meaningful brand connection.
The new packaging more effectively communicates the uniqueness of this product line by explaining the special relationships and stories behind each coffee. Private Reserve coffees are available in whole bean and ground and include Louisiana Blend® coffee, Evangeline Blend™ coffee, Espresso, Founder’s Blend, Colombia Toledo-Labateca, Brazil Santos Bourbon, Sumatra and Rwanda.