Kar’s Nuts partnered with Seattle-based brand strategy firm Retail Voodoo to create a two-tiered strategy in order to expand the brand from its Midwest Michigan roots across the East and West coasts.

Moving to upgrade the image of its premium Farm-Crafted Potato Vodka, Beattie’s Distillery of Alliston, Ontario,  Can. is refreshing its packaging with a bold new look. To help create the look, it called upon Saxco Canada, worldwide packaging specialists for the wine, spirits, beer and food industries.

Now, through in-house innovation and extensive market testing, Coca-Cola Zero is getting a new name, new look and even more delicious taste. The no-calorie fan favorite will deliver an even better-tasting recipe and now be called Coca-Cola Zero Sugar. 

Commemorating its 40th year in business, sparkling water pioneer Crystal Geyser® Water Company has announced the re-introduction of its classic glass bottle of Sparkling Natural Mineral Water. 

GOLDWELL, a German brand specialized in professional hair color, care and styling products, has relaunched Dualsenses and StyleSign, introducing expert and synergized care and styling lines.

When current owner/CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.  

Just ahead of the busy summer snacking season, Smucker’s Uncrustables has updated its full sandwich line by replacing high-fructose corn syrup with sugar while maintaining the delicious taste families love.

D.G. Yuengling & Son Inc., America’s oldest brewery, announces packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan.

Design Bridge has redesigned the branding and packaging for Hellmann's, which is inspired by the condiment brand's New York deli origins. 

New packaging more effectively communicates the uniqueness of this product line by explaining the special relationships and stories behind each coffee