James Cropper sparks appetite for food packaging papers
British papermaker James Cropper (jamescropper.com) is set to take a bite of the food packaging industry by unveiling its first ever food contact-approved range of papers at this year’s Luxe Pack exhibition in Monaco.
The luxurious range, named Dolcelicious, is designed to elevate the packaging experience for premium food brands and is suitable for contact with dry, moist and fatty foodstuffs. The range is available in 11 eye-catching colors, including Lemon Drizzle, Liquorice, Silver Spoon and Kiwi Fizz.
Richard Burnett, market development manager at James Cropper, says: “We’ve been working with a variety of brands within the food industry for some time and realised there is a growing demand for high-quality colored papers in this sector. Whether it’s a high-end chocolatier or a speciality tea and coffee brand, there’s a huge amount of competition to stand out in the market with a unique packaging solution. That’s why we developed Dolcelicious.
“We’re hugely excited to launch such a groundbreaking range and couldn’t think of a more fitting place to do so than Luxe Pack.”
The range has been designed to suit a variety of styles, from organic, subtle and natural to glamorous, rich and bold. Attendees of the show will be able to browse the many options presented by Dolcelicious, while experts will be on hand to provide individual consultations.
James Cropper will also be showcasing its new ‘Tailor Made’ service at the exhibition. The service allows brands to work with the company’s paper experts to develop innovative, custom-made packaging products that complement their style and strengthen the customer experience.
“Creating personalised solutions to brands’ paper requirements has always been at our core but now, with Tailor Made, we’re taking our bespoke service to a new level. Being fully immersed in the world of premium and luxury, we know how important it is for brands operating in that sector to express their individuality through their packaging, and we’re here to work closely with them to facilitate that,” says Susan Wilson, global packaging director at James Cropper.
“From the way the paper’s engineered, through to how it’s colored, converted and embossed, we draw on our 170 years of paper-making expertise to create truly bespoke packaging that allows brands to tell their story through paper,” she adds.