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Home » Keywords » candy packaging

Items Tagged with 'candy packaging'

ARTICLES

A Taste of the Iconic Cadbury’s Redesign
Brand Packaging: Redesign

A Taste of the Iconic Cadbury’s Redesign

Chocolatier goes bold with eye-popping colors and graphics.
Kristenkazarian 200x200
Kristen Kazarian
November 4, 2020
No Comments

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.


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STARBURST Goes All Pink Permanently

STARBURST Goes All Pink Permanently

August 11, 2020
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STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.


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Big Excitement for Skittles Launch

Big Excitement for Skittles Launch

March 11, 2020
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Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.


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First Change to Hershey's Chocolate Bar in 125 Years

First Change to Hershey's Chocolate Bar in 125 Years

May 15, 2019
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Hershey's is making it sweeter to share your mood with 25 different emoji options to choose from. Instead of the “Hershey’s” etched into the pieces of a milk chocolate bar, an emoji will be shown in its place.


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Bazooka Gum Releases Throwback Pack

Bazooka Gum Releases Throwback Pack

April 18, 2019
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If you grew up in the '80s, you'll be familiar with the newly released Bazooka bubble gum throwback pack.


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Hershey Transforms Candy Packaging

Hershey Transforms Candy Packaging

February 19, 2019
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Executives with The Hershey Co. spoke to investors during the company’s Q4 2018 earnings call, with notification that the transformation of Hershey’s packaged candy portfolio is on track and will start to hit shelves after Easter.


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Harvey Nichos Private Label Candy Line Arrives for Valentine's Day with Emojis

Private Label Candy Line Ready for Valentine's Day

February 8, 2019
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Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village.


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Candy Packaging Goes Red, White & Blue for the Fourth

Candy Packaging Goes Red, White & Blue for the Fourth

July 3, 2018
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Two limited time offerings, for Trolli and Black Forest candy, turned red, white and blue for this summer and the Fourth of July, with designs by Hughes BrandMix.


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Give Yourself a Break, and Reduce Waste

Give Yourself a Break and Reduce Waste

March 8, 2018
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Everyone should know Kit Kat chocolate bars—but did you know the wafer in the center is actually made from broken Kit Kat bars? Kit Kat manufacturers leave no bar uneaten. If quality assurance deems that a certain Kit Kat is not up to standards, it will go in the reject pile, ready to be crushed and used to fill other Kit Kats.


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French chocolatier offers racy new trio

French chocolatier offers a racy chocolate trio

January 30, 2017
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To celebrate Valentine’s Day, Le chocolat des Français is offering a tasty trio illustrated by the artist Pieter Ceizer.


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