Mars Wrigley UK has taken another step towards 100% reusable, recyclable or compostable packaging with the removal of the black PE liner from its Maltesers boxes – a familiar site on store shelves since 1930. 

The launch is to commemorate the brand's first trip to space, ‘creating better moments and more smiles for extraterrestrial travels.’

Bazooka Candy Brands is introducing a new product unique packaging to allow customers to create their own eating experiences.

The company released seven new egg-citing products and digital activities for families this spring.

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.

Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.

Hershey's is making it sweeter to share your mood with 25 different emoji options to choose from. Instead of the “Hershey’s” etched into the pieces of a milk chocolate bar, an emoji will be shown in its place.

If you grew up in the '80s, you'll be familiar with the newly released Bazooka bubble gum throwback pack.

Executives with The Hershey Co. spoke to investors during the company’s Q4 2018 earnings call, with notification that the transformation of Hershey’s packaged candy portfolio is on track and will start to hit shelves after Easter.