Berry Global Inc. has introduced high-resilience, scuff-resistant Soft Touch laminate tubes. While traditional soft touch tubes may scuff or attract dirt over time, Berry’s process helps ensure a lasting scuff-resistant finish that elevates a brand’s tactile and visual appearance. The new tube innovation extends Berry’s offerings of premium, differentiating personal care packaging.

The Company’s proprietary in-line process can be applied as full coverage or in select areas to enhance graphics. It is currently available on 1 1/2”, 1 3/8”, 1 3/16” and 2” diameters. When used in combination with registered embossing, foils, silk screen and flexographic printing, Soft Touch tubes provide a high-end look which stands out on the shelf and helps enhance a customer's brand.

“Brand differentiation and premiumization are essential to beauty packaging today and our new Soft Touch tubes deliver that with a durable package that looks and feels good throughout the life of the product,” said Rebecca Vara, vice president of Sales - Personal Care. “This is another achievement in Berry’s continued pursuit of cutting-edge technology."

Berry is a leading provider of tubes, bottles, jars and closures to the personal care, health care, beverage, food and household care industries. The introduction of the Soft Touch tube complements their already robust portfolio of packaging solutions.