PAC Worldwide’s new packaging for LiveGlam’s “Kiss Me” collection of lippies. Each lipstick arrives in a sleek poly bubble mailer featuring a luscious pair of red lips whose seductive shine leaps off the brand’s signature all-black matte background. 

Typically not a market where sustainable packaging is regularly seen, cosmetics giant L'Oréal joins 60+ brands, retailers, government agencies and NGOs in collaboration to advance all plastic packaging in the U.S., to become reusable, recyclable or compostable by 2025.

Victorialand Beauty, an indie all-natural skincare company, launches The CyR.U.S.™ System of Raised Universal Symbols, a tactile recognition system comprised of a set of raised trademarked symbols to make its packaging more accessible with a simple touch.

Coty Inc. has started producing hydro-alcoholic gel, which is used as hand sanitizer, to help combat the COVID-19 virus. The products are free of charge and are being distributed to medical and emergency services staff who are facing shortages due to the fast-spreading COVID-19 virus.

The tube is extruded, formed and decorated at its Easthampton, Massachusetts facility.

Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.

Singer Rihanna's Fenty Beauty is coming out with new Snap Shadows mix-and-match eyeshadow palettes for spring.

The availability of colored post-consumer recycled (PCR) plastic for the production of Berry Bramlage’s popular Empress Light jar means that personal care manufacturers have even more opportunities to adopt brand-enhancing packaging with a strong sustainability profile.

German industrial cosmetics packaging company Louvrette has been acquired by Quadpack, an international beauty packaging manufacturer and provider. The acquisition increases Quadpack’s injection-molding capacity, making it one of the leading jar manufacturers in Europe.

WWP has been named 2018 Packaging Supplier of the Year by cosmetics company Mary Kay Inc.