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The premium ice cream brand has partnered with celebrity nail artist, Mei Kawajiri to celebrate imagination and authentic self-expression through nail art and ice cream.
For its new lip oil launch, Clarins entrusted Arcade Beauty with the development of its sample, replicating the exact experience of the retail product.
Consumers are demanding more sustainable packaging. And companies are being urged to acknowledge their impact on the environment, mitigate adverse effects they create and do so with complete transparency.
Given the power of social media, it has become much easier for concerned consumers to make their voices heard. As the regulatory landscape continues to evolve, it has also become necessary for companies to become proactive in anticipation of new, effectual environmental policies.
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