search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • MARKETS
  • MATERIALS & SERVICES
  • EQUIPMENT
  • SUSTAINABILITY
  • DIRECTORY
  • MORE
    • GLOBAL POUCH FORUM
    • TOP 25 CONVERTERS
    • ENEWSLETTER
    • EMAGAZINE
    • FLEXIBLE PACKAGING STORE
  • PACKAGING STRATEGIES
Packaging NewsFlexible Packaging Household PackagingPersonal Care PackagingRigid ContainersSustainable Packaging

P&G Jumps on Sustainable Bandwagon with 20 Brands

April 20, 2018

Procter & Gamble aims to make packaging for 20 leadership brands, including Always, Ariel, Dawn, Fairy, Febreze, Head & Shoulders, Pantene, Pampers and Tide, 100 percent recyclable or reusable by 2030. Plans also include cutting greenhouse gas emissions in half.

P&G has achieved many of its 2020 environmental sustainability goals, plans to meet the rest and to establish new goals for 2030. 

“We believe P&G can be a force for good and a force for growth, and we are taking a more deliberate approach to delighting consumers while enabling responsible consumption,” said David Taylor, P&G’s chairman, president and chief executive officer. “Consumers expect the brands they trust to deliver superior performance and to also help solve some of the most complex challenges facing our world. Our global reach, our understanding of the five billion consumers we serve, and our innovation capabilities give us a unique ability to make a positive difference.” 

P&G’s “Ambition 2030” goals include: 

  • Brands: P&G’s 20 leadership brands including Always, Ariel, Dawn, Fairy, Febreze, Head & Shoulders, Pantene, Pampers, and Tide will enable and inspire responsible consumption through packaging that is 100 percent recyclable or reusable, launching more sustainable innovations, and building trust through transparency and sharing our safety science.
  • Supply Chain: P&G manufacturing sites will cut greenhouse gas emissions in half, and will purchase enough renewable electricity to power 100% of our plants. The Company will also source at least 5 billion liters of water from circular sources.
  • Society: P&G will continue to create transformative partnerships that enable people, the planet and our business to thrive, including those that stem the flow of plastic into the world’s ocean, protect and enhance forests, expand recycling solutions for absorbent hygiene products, and protect water in priority basins around the world.
  • Employees: P&G will engage, equip and reward employees for building sustainability thinking and practices into their everyday work. We will reward progress and integrate recognition into performance assessments.

P&G has already achieved many of its sustainability goals for 2020 in its focus areas of climate (reduced absolute greenhouse gas emissions by 16 percent since 2010), water (reduced water use in manufacturing facilities by 27 percent since 2010), and waste (achieved zero manufacturing waste to landfill for more than 80 percent of manufacturing sites). 

The impact of the company's progress can be seen across brands and geographies, including products like Tide purclean that include bio-based ingredients and Head & Shoulders that use beach plastics in packaging; manufacturing changes that power our plants with wind electricity and steam from biomass; and research innovations that will transform the recyclability of tons of plastic each year benefiting entire industries, well beyond the reach of P&G. 
 

KEYWORDS: CPGs recyclability recycled packaging materials reusable packaging sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Sustainable Packaging
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Special Reports
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Inspection/Detection/Vision
    By: Brad Addington

Flexible Packaging Buyers Guide.png

Sustainable Flexible Packaging.png

Get Connected!

FACEBOOK twitter YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!



Related Articles

  • lrqa.jpg

    LRQA: Global Brands Urged to Deliver on Sustainable Packaging Claims

    See More
  • HERMA-GreenGuide-Computer-Screen.png

    HERMA Launches Digital GreenGuide on Sustainable Self-Adhesive Labels

    See More
  • TerraSafe and Penn State logos

    TerraSafe Materials and Penn State partner on sustainable packaging solutions

    See More

Events

View AllSubmit An Event
  • October 15, 2025

    Coatings and Heat Seal Technologies Enabling the Paperization of Packaging

    On Demand Explore how the packaging industry’s move toward fiber-based materials is being supported by new coatings and heat seal solutions that improve recyclability, functionality, and sustainability.
View AllSubmit An Event
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing