It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.
Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.
I don’t know about you, but with a big family and friends gathering over the holidays, the question “What do you do, again?” comes up. I answer, and the inquiry ends, as people don’t quite understand the role of packaging.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
SÜDPACK Verpackungen GmbH & Co. KG received a certificate of recyclability from the Institute cyclos-HTP for its packaging film concept, combining a Skin Multi SV top film (150 µm) and base film Ecoterm VP (250 µm).
What Millennials think, say and do will dominate all aspects of businesses for many years to come. The reason? Millennials are putting a significantly higher priority on sustainability than have the generations before them. That is the finding of EcoFocus Worldwide's 2019 U.S. Trends Survey.
U.S. plastic bag manufacturers and recyclers just signed a wide-ranging sustainability commitment for the industry and renamed their coalition the American Recyclable Plastic Bag Alliance (ARPBA). The agreement by ARPBA members includes a target that 95% of plastic retail bags be reused or recycled by 2025.
The July issue of Packaging Strategies highlights active packaging benefits; the private label boom post-COVID, staying competitive with X-ray machinery, a new OpX column, how factory of the future solutions unlock equipment efficiencies, expanding business with new product development and a household care company who believes it’s humor and sustainability that make the brand.