While responding to consumer and regulatory demands for more sustainable packaging is certainly one of the biggest challenges facing the industry, the good news is that there is no single solution but rather a plethora of routes to a circular economy.
Consumers are demanding more sustainable packaging. And companies are being urged to acknowledge their impact on the environment, mitigate adverse effects they create and do so with complete transparency.
Given the power of social media, it has become much easier for concerned consumers to make their voices heard. As the regulatory landscape continues to evolve, it has also become necessary for companies to become proactive in anticipation of new, effectual environmental policies.