CPG giants are looking to increase consumer social sharing—but how do they stand out in a crowded marketplace?

Income elasticity analysis reveals that adidas, Nike, LVMH and Groupe Danone have higher Coronavirus (COVID-19) risk exposure among select FMCG companies, while Kraft Heinz and Kimberly-Clark, which are less dependent on discretionary spending, appear to be less exposed.

There’s omnichannel chatter across the retail landscape has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.

McIlhenny Company, producers of TABASCO brand products, partnered with Ardagh Group to introduce a 150th Anniversary bottle for the world’s most famous pepper sauce.

Three demands from consumer packaged goods (CPG) companies — single source solutions, increased machine versatility and a move to flexible packaging—are pushing the packaging industry toward unprecedented heights, according to PMMI’s 2017 State of the Industry – U.S. Packaging Machinery report. 

Smart & Final Stores Inc.—the neighborhood warehouse grocery store—selected packaging design agency Voicebox Creative to refresh the look of its signature First Street private label brand, which makes up over 75 percent of Smart & Final’s private label sales.

Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.