This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • Magazine
    • Current Issue
    • Digital Edition
    • Subscribe
    • Archives
    • The Packaging Guide
    • Design Gallery Directory
  • Featured
    • Packaging Perspectives Podcasts
    • Packaging News
    • New Packages
    • Web Exclusives
    • Blogs
    • Supply Side
    • Supplier Products
    • Top Food Packaging Companies
    • Top Beverage Packaging Companies
  • PS News
    • Digital Editions
    • Special Reports
    • Subscribe
    • Sample Issue
    • Reprints
    • Customer Service
  • Machinery
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Components / Parts
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • Vertical Markets
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • Food Service Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • Materials
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Flexible Packaging
    • Labels
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • Brand Packaging
    • Design Gallery Directory
  • Events
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • More
    • Videos
      • Pack Expo 2019 Videos
      • PMMI video series
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eBook
    • eXTRA eNewsletter
    • Interactive Product Spotlights
    • Market Research
    • The Packaging Guide
    • Polls
    • White Papers
  • Contact
  • Advertise
Home » Cannabis Packaging Goes Luxe
Beverage PackagingCans & bottlesForm-Fill-Seal/Filling & ClosingFlexible PackagingLabelingSnack Food Packaging
Market Trends

Cannabis Packaging Goes Luxe

Premium designs and unique packaging create a high-end look.

Bloom Farms offers organic CBD tinctures
Bloom Farms offers organic CBD tinctures that come in a dropper vial packaged in a cloth bag inside of a small box.
Cambridge Bay Imperial pilsner by Province Brands
Cambridge Bay Imperial pilsner by Province Brands is the world’s first beer brewed from the cannabis plant.
Sana Packaging and Oceanworks
A new line of reclaimed ocean plastic cannabis packaging was created by a partnership between Sana Packaging and Oceanworks.
Bloom Farms offers organic CBD tinctures
Cambridge Bay Imperial pilsner by Province Brands
Sana Packaging and Oceanworks
March 20, 2019
Kristen Kazarian
KEYWORDS Cannabis packaging trends / marijuana packaging / medical packaging trends / packaging development / packaging trends
Reprints
No Comments

The cannabis packaging market has undergone significant growth, and various companies in many segments have recently launched recyclable packaging — such as metal cans, compostable cellophane bags and compostable pouches. Product marketing through packaging should be a focus, but meeting local and federal laws is critical for success. 

According to Research and Markets (researchandmarkets.com), the cannabis packaging market in North America alone is expected to grow at a CAGR of 10.40 percent until 2021, reaching $8900 million in 2021. Legalization is bringing new users to the market. As well, the popularity of alternative ingestion techniques, such as topical sprays and edibles, are fueling the market’s growth.

Cannabis can be seen infiltrating markets from pharmaceutical, beverage and food to personal care. Now more than ever, brands should look at premium packaging and unique flavor combinations for drinks and foods. The following are some recent launches for cannabis-infused products. 

Beauty, Brawn and Easy

BLOOM FARMS (getbloomfarms.com) has come out with Rose Gold, a vapor pen with fine details that elevate it to a high-gloss fashion accessory. The premium all-natural CBD oil makes it more than just a thing of beauty.

Beyond the luxurious metallic finish, Rose Gold features a metal mouthpiece, filigree accents, leaf-shaped LEDs and an updated stylus.

With a newly designed battery and embedded ceramic element, Rose Gold is optimized to evenly heat oil and deliver consistent potency and flavor. Out of the box, Rose Gold offers convenient and safe relaxation with breath-activation, inhale shut-off and an FDA-grade BPA-free cartridge.

Sustainably farmed and responsibly made, the products are designed around the mantra: relaxation, relief, creativity and fun. 

BLOOM FARMS also carries organic CBD tinctures in varying THC levels. All of the hemp for the tinctures is grown in the U.S.

The oils are packaged in a cloth bag inside of a paperboard carton with gold and silver lettering for a high-end look. 

Packaging with Reclaimed Ocean Plastic

Sana Packaging (sanapackaging.com) is a startup that designs and develops sustainable and compliant packaging solutions for the cannabis market. Its newest venture is a partnership with Oceanworks — and a new line of reclaimed ocean plastic cannabis packaging. 

Oceanworks partners with collection and processing agents around the world to bring trusted sources of ocean plastic materials to consumers eager to use their purchasing power to make a difference.

“Among other reasons, Sana partnered with Oceanworks because the company saw an opportunity to address the global plastic problem and have a positive impact on the environment,” says James Eichner, co-founder of Sana Packaging. 

“Plant-based hemp plastic will remain our core focus because long-term, bio-based materials are what we need to be moving towards. We can’t be using virgin petroleum-based resins for single-use products like packaging, it just doesn’t make any sense,” he adds. 

Sana Packaging’s flagship product line is made from 100 percent plant-based and chemical-free hemp plastic. The first reclaimed ocean plastic products to launch are the 110 mm Sana Tube, the 70 mm Sana Tube and the 27.5 dram Sana Container. 

Moving a Saturated Market

The makers of Budweiser, Coors and other large- and small-scale brewers are placing their bets on cannabis as a way to fight saturated markets and shifting consumer trends. And what better way to attract new consumers? 

Province Brands of Canada, an early-stage premium adult beverage company, has a patent-pending process used to create the world’s first beer brewed from the cannabis plant. Its first beer, Cambridge Bay Imperial Pilsner, is brewed from hemp and contains alcohol; while its cannabis-derived beer, which is alcohol-free, will be introduced when Canada permits cannabis edibles and beverages later this year.

 “We’re starting with a 7 percent  ABV Imperial Pilsner, but this process is so versatile, we can make any style of beer from hemp or marijuana: alcoholic, non-alcoholic, lager, ale, stout, IPA, bock, porter … anything,” said Rob Kevwitch, Ph.D., Province Brands’ master brewer.

Cambridge Bay is brewed by mashing and fermenting the stalks, stems and roots of premium, food-grade hemp. It has just four ingredients: water, hemp, hops and brewer’s yeast. No grains, adjunct, sugar or alcohol are added, and all of the alcohol in the beer comes from the fermentation of the cannabis (hemp) plant.


Entering the Wild West

Once marijuana is legalized on a federal level, the playing field will change.

 

By Tom Newmaster, founder of FORCEpkg

Cannabis is a disruptive force, creating a Wild West atmosphere among those who wish to profit from its potential. You see everything from strains with exotic names to package designs reminiscent of the lava lamp. But in spite of the Day-Glo exuberance, it’s crucial to remember that cannabis is no different than any regulated consumer product.

Design-Thinking Basics Apply

I’ve been teaching branding and packaging design to college students for the past 10 years. And the fundamental branding questions apply to cannabis like they do any other product:

  • Who is your target market?
  • What are the points of parody?
  • What are your product differentiators?
  • How will you stand out on shelf?
  • What channels will you use to generate buzz?

Of course, there are special considerations for cannabis products — such as the regulatory language that has to go on packaging. Right now, this is especially relevant in the U.S. where it’s a state-by-state adventure. Plus, there are warning symbols/icons that must be displayed on pack to comply with child-resistant mandates. 

 

The LeafLocker SlideBoxCR
The LeafLocker SlideBoxCR meets third-party child-resistant standards and meets compliance as a tamper evident package as a two-in-one solution. The SlideBox can be printed, foil-stamped, embossed or custom-coated to accommodate any brand.

 

Other product categories face similar challenges, however. Package designers who work with regulated products, such as beer, alcohol and pharmaceuticals, are well-versed in creative ways to adapt. And that experience will be a valuable asset moving forward.

There are unique challenges for this sector. But rather than packaging design, these have to do with brand image. In other words, if you’re selling a cannabis-infused product, does this fit your overall brand essence and messaging? Is adding CBD or THC authentic or does it feel forced? Will working cannabis into your product line cause you to lose loyal customers?

Cannabis and Your Product Line

For some brand owners in categories like beer and wine, cannabis is not just a good fit — it’s a must if you plan to stay relevant. The beer category has been losing share over the past decade. Fortune reported in 2018, AB IN/BEV’s “Heineken and Molson Coors have reported significant drops in beer volume in the U.S. The decline in sales is brought on by consumers increasingly turning to other alcoholic beverages like whiskey and wine, and an overall falloff in alcohol consumption.”

While top names in beer and alcohol, like Molson Coors and Constellation Brands, gear up to enter the infused beverage arena, marketers in other categories are looking at whether or not their brands are up to the risk. Some are launching entirely new brands and others are going the intellectual property route with moneymaking devices like spray dispensers, child-resistant packaging, etc.

Some say that cannabis is a new category. The fact is, cannabis is just another layer — think organic, non-GMO or gluten free. They are layers on an existing product sector. While cannabis awaits federal approval for national sales (like Canada), brands will have to adhere to the restrictions dictated by their states. It won’t be too long where we will see cannabis edibles on the shelf right next to candy corn.


Tom Newmaster is the founder of FORCEpkg (forcepkg.com) and has more than 25 years of experience in CPG branding and package design. He was a principal and co-owner of WFM, where he led creative and won awards for The Hershey Co., Pfizer, Stoner Car Care and Zippo. Newmaster has launched new products for Fresh Solutions Network, Koch’s Turkey, Klamath Basin Fresh Organics and Wolfgang Candy to name a few. He also serves as an adjunct instructor at Pennsylvania College of Art and Design.

PS Subscribe

Recent Articles by Kristen Kazarian

The Path to Private Label Innovation

Editor's Note: Skimming from the Top

Own Your Pretzel

Re-Commerce: Online Retail Moves to Brick and Mortar

20/20 Vision

Kristen-kazarian-headshot

Kristen Kazarian is Editor in Chief of Packaging Strategies. She previously held the role of Managing Editor. Kristen has worked for a variety of publications that cover industries including health and fitness, computer programming, first responders, fashion, automotive and education, as well as local news. She also worked in broadcast television. Kristen graduated from Central Michigan University with a bachelor's degree in journalism and public relations.

Related Articles

Cannabis and the FDA

The Art & Science of Packaging Design

Top Innovations in Packaging 2018

Cheers to Summer with Limited Edition Packaging

You must login or register in order to post a comment.

Report Abusive Comment

Subscription Center
  • Print & Digital Edition Subscriptions
  • eNewsletters
  • Online Registration
  • PS News
  • FAQ
  • Subscription Customer Service

More Videos

Packaging Strategies Poll Promotion

Events

February 12, 2020

Converters Expo South

Converters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

April 29, 2020

Converters Expo

Your one-stop shop for all things converting is back in 2020 with additional exhibit space! Celebrating 13 years as the only one-day expo exclusively located in the Midwest, Converters Expo unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers.

View All Submit An Event

Poll

Packaging Job Woes

What is your top worry about your role in packaging?
View Results Poll Archive

Products

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions

See More Products

Packaging Perspectives Podcasts Promotion


PMMI interview today's packaging

Packaging Strategies

PS1119_Cover-144px.jpg

2019 November

In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!

View More Create Account
  • Helpful Links
    • List Rental
    • Editorial Guidelines
    • Submissions Guidelines
    • Survey And Sample
    • Packaging Brands
    • Partners
    • Polls
    • Want More?
    • Connect
    • Privacy Policy
    • Subscribe
  • PS News
    • Subscribe
    • Customer Service
    • FAQ
  • Packaging Group
    • Flexible Packaging
    • Packaging Strategies
  • Subscribe
    • Print & Digital Edition Subscriptions
    • eNewsletters
    • Online Registration
    • PS News
    • FAQ
    • Subscription Customer Service

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing