In addition to world packaging events going all digital, companies themselves have stepped up and taken control of showcasing their new products to a broad audience by creating their own virtual press events.

While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.

It is now well accepted that virtually all brands, from the utmost recognized to the newly eager, face an unprecedented onslaught of counterfeiting and gray market trading. In emerging countries, this menace is bold and audacious, with outright fakes appearing in the open marketplace. In developed countries, the problem is equally insidious due to online propagation of counterfeit products through e-commerce platforms.

New solutions continue to be developed by multiple Task Forces and Solutions. Currently, available OpX Leadership Network solutions and best practices are divided into three streams and nine specific topics (as shown in July’s column).

Along with the health threats of COVID-19 came a host of unpleasant impacts to daily life, such as shortages. Retailers were unable to keep up with the demand for staples like toilet paper, paper towels, etc..