Costco began as Price Club in July of 1976 and was renamed in 1983. The secret of the billion-dollar retailer’s success is not just the exceptional price point. Another factor is the select inventory the club store offers. Every product that makes the cut has specific package requirements. In this podcast, Michael Carrier shares the club store's packaging rules and what it takes to make on the shelf (or pallet) at Costco.
Secrets of Club Store Packaging Revealed
Costco has unique requirements when it comes to packaging. Michael Carrier, Director of Package Development at Berkley International shares what brand owners need to know to get into the club.