First Change to Hershey's Chocolate Bar in 125 Years
Hershey's is making it sweeter to share your mood with 25 emoji options to choose from. Consumers still will get the Hershey's chocolate that they know and love with the emoji bar line. The only difference is that the chocolate bars now come stamped with 25 different emojis to help you reflect your mood of the moment.
The chocolate bars come in six colorful packaging options that you can choose depending on your emotions at the time. Instead of the “Hershey’s” etched into the pieces of a milk chocolate bar, an emoji will be shown in its place.
The research for this summer marketing effort went beyond asking staffers which emoji they use most often. The 25 emoji were chosen by parents and kids “to feature meanings that would help to spark a conversation and make new connections,” Hershey says.
You can choose among the six Hershey's revamped yellow and brown packaging options, which include a smiling emoji, a winking emoji, a heart eyes emoji, a sunglass-wearing emoji, a laughing-crying emoji, fist bump, thumbs up and the tongue sticking out emoji.
The limited-edition Hershey's Milk Chocolate Emoji Bars will be coming to retailers nationwide through the end of summer.