The North Dakota brewery is collaborating with local rescue organization 4 Luv of Dog Rescue to place what they call "One-der dogs" into forever homes. A half-dozen dogs were chosen, named Nyx, Bizzy, Jensen, Hobie, Moby and Virginia.
Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.
The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.
Toast — the planet-saving, certified B Corp brand that brews beer from surplus fresh bread and uses its profits to help fix the food system — has partnered with B&B studio for a new brand identity and packaging design.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
A survey of 20,000 U.S. adults conducted by CIGNA in 2018 found that Generation-Z is the loneliest generation, indicative of the social isolation problem being even more pronounced among younger people.
Lay's has unveiled its Smiles campaign along with 31 stories across a variety of flavors and varieties — all featuring the faces of "Everyday Smilers" who are making an impact in their local communities and beyond.
Looks do count when it comes to presentation of a product. An item that catches the eye on a shelf has a stronger chance of being purchased by consumers. Here we go over the importance of packaging and presentation for a product.
The December issue of Packaging Strategies comes with the Resource Guide. In addition, features on private label innovations, branded packaging in ecommerce, the unicorn craze, palletizing/depalletizing solutions, servo drive systems for packaging, digitalization in labeling, sustainable inks and much more!