Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary, valuable tool that delivers significant results when executed at the right time. Implementing a smarter packaging mock-up solution means getting the right mock-up and value for every phase of the new product development process.
Using song to lure TV listeners in with the hope that consumers will relate to the product is not new. Its purpose? To do what it does for me: think about one’s youth and a happy, carefree time with no bills, no house payment and no work hours. And, as a child of the ’70s, I’m happy to reflect back through familiar tunes.
For the beverage industry, the power of packaging has never been more important — new entrants into the space can literally live or die by it. With the global marketplace becoming more crowded, the opportunity to get noticed on-shelf or online is more competitive than ever.
Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”
Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.
Original brands of natural cottage cheese Papa Cheesano and Mamma Cheesano, produced by Bryansk Dairy Plant, is introduced on the Russian market. The mom and pop pair concept is from BQB branding agency.
Freestone’s is the birth child of Kate Freestone, formerly the founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset (in U.K.) surrounded by nature’s ingredients, inspired the PR guru to enter into the organic cereal realm and launch her third cereal brand to market.
For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.