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Home » Keywords: » branding

Items Tagged with 'branding'

ARTICLES

Editor's Note
Editor’s Note

Unreasonable Consumer Seeks Hot Litigious Slogan

Copywriters beware, consumers are taking your words literally
Kristin Joker
November 3, 2022
One Comment

According to The National Law Review, there has been an upward trend in the number of new putative consumer class actions alleging misleading food labeling continued in 2021 with most cases filed in the California and an increasing number were filed in courts in the Midwest, especially Illinois.


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COORS Chill_Harder Program

Coors Light Taps its Advertising Budget to Reward Brand Fans In Small Towns Across The Country

October 27, 2022
No Comments

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
 


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Cassandra_Young_and_Hungry_Report.jpg

Majority of Gen Z Believe What They Eat Defines Their Identity

June 13, 2022
No Comments

New research from Cassandra reveals 53% find food inspiration via social apps like TikTok.


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Furlani_Foods_Furlani_Foods_Announces_a_Fresh_New_Look_for_Its_J.jpg

Furlani Foods Announces New Look for Joseph Campione Brand

April 11, 2022
No Comments

The cobranded design serves to enhance shelf impact and showcase Joseph Campione as part of the Furlani family.


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pet food packaging
Brand Packaging: Revitalization

When and How to Revitalize a Brand

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?
Jen Gaeto
April 5, 2022
No Comments
“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.
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Ragu Redesign

RAGÚ Unveils Brand Redesign

November 15, 2021
2 Comments

The redesign is part of a major relaunch including a new ad campaign.


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Skin Spa

Skin Therapy Range Receives a Facelift

June 29, 2021
No Comments

Design and branding agency Free the Birds created a new brand and packaging identity for everyday skincare products from Kin.


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Opportunities and Challenges for Brands Under 2020 Labeling Regulations

Opportunities and Challenges for Brands Under 2020 Labeling Regulations

Engracia Perez-Prada
October 26, 2020
No Comments
As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.
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06-lastswab.jpg
Editor’s Note

The Total Package

Kristen kazarian
Kristen Kazarian
October 14, 2020
No Comments
The other day I received in the mail something called “LastSwab.” I didn’t have a clue what it was, so I opened the package, and lo and behold: a carrying case for one lone cotton swab.
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Kellogg's Offers Chance to Create Personalized Cereal Boxes

Kellogg's Offers Chance to Create Personalized Cereal Boxes

August 25, 2020
One Comment

Kellogg is offering U.K. customers the chance to create a personalized 'back to school' cereal box. Shoppers collect codes from three promotional packs and then upload a photo and personalized message to a website


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More Articles Tagged with 'branding'
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