The rebrand addresses a fundamental challenge of translating the Otoki story for a global audience by honoring its roots while inviting a whole new generation to the table.
During the six months following the launch, sales grew more than 61% compared to the same period during the prior year, despite the fact that the fruit-snack category was nearly flat overall (0.4% growth).
Rooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.
During this innovation-focused presentation, Jim Pease, President, Sun Centre USA Inc., and Bill Gross, Executive Vice President, PPC Flex, will provide a look at this new cube-style pouch design.
The aim of this new working group, within AIPIA, is to serve as an authoritative body for establishing measurement standards, best practices and developing return-on-investment (ROI) frameworks that enable brands to effectively utilize connected packaging within media and marketing strategies.
Developing design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.
With the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.
