Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary, valuable tool that delivers significant results when executed at the right time. Implementing a smarter packaging mock-up solution means getting the right mock-up and value for every phase of the new product development process.

With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India. 

Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.

Original brands of natural cottage cheese Papa Cheesano and Mamma Cheesano, produced by Bryansk Dairy Plant, is introduced on the Russian market. The mom and pop pair concept is from BQB branding agency.

DESTIHL Brewery has rolled out new brand packaging for its 12-ounce cans with the release of Synchopathic Apricot, a seasonal sour, as part of DESTIHL’s Wild Sour series.

Freestone’s is the birth child of Kate Freestone, formerly the founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset (in U.K.) surrounded by nature’s ingredients, inspired the PR guru to enter into the organic cereal realm and launch her third cereal brand to market.

For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.