Brand Packaging: Revitalization
When and How to Revitalize a Brand
When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?
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Jen Gaeto is the executive creative & strategy director for the U.S. at Equator and provides insight on when the time is right in order to capitalize on fast-changing consumer demands, increasing global competition and diminishing awareness of heritage brands among younger consumers.