Snack Food Packaging Is Convenience-Driven

A diverse selection of packaging comes from consumers pushing the trends.

By Kristen Kazarian

Babybel has come out with Babybel Mini Rolls, which come in a standup pouch with nothing but necessities on the front of pack: brand logo and product photo.

Lilly’s hummus and salsa products in recyclable containers — Lilly’s hummus and salsa products now come in recyclable containers, stemming from their core consumers’ need for sustainable packaging.

Lance has gone small with Lance Mini sandwich crackers in two varieties and available in a multipack box, a shareable box and single-serve packs.

A new plant-based snack line by Qwrkee includes various flavors of vegan jerky and snack puffs in resealable bags and pouches.

Consumers push the trends in this market, which include flavor diversity, health and wellness appeal, convenience/resealability and clean label. There are opportunities for manufacturers, such as sustainable processes and increased productivity levels, to keep up with demand.

A Global Data report cites that the snack food market is valued at U.S. $96.6 billion and expected to grow at a CAGR of 6% until 2021. The growing demand for snacks is also having a positive impact on the flexible packaging industry. Bags and sachets are still the most used container type, with a 90% market share. They’re cost-effective to manufacture, easy to transport and convenient for the consumer.

Following are a few new packaging designs for sure-to-become favorite products.

Move Over for the Minis

Babybel has come out with Babybel Mini Rolls, a new take on an old favorite. A new twist on a classic dairy snack beloved by both parents and kids, Babybel Mini Rolls offers a spirit of creativity to snacking with a fun and exciting new spiral shape that kids and parents can peel and eat together, with imaginative possibilities for creativity.

Who wouldn’t have fun twisting, twirling, peeling or pulling the new Mini Rolls? The brand invites consumers to roll with Babybel Mini Rolls by sharing their moments on Facebook, Instagram and YouTube by tagging @Babybel or @Babybelus on Twitter. Babybel Mini Rolls contain no artificial preservatives, flavors or colors, and come in five-count packs in the dairy aisle at all major retailers.

Lance has come out with a bite-sized version of its classic sandwich crackers. Lance Minis offer all the same flavors baked into the iconic sandwich crackers, now in two mini variations — Toast Chee Peanut Butter (creamy peanut butter sandwiched between two cheese-flavored crackers) and Whole Wheat Peanut Butter. Just like the original, these are made with real peanut butter and no artificial flavors or preservatives, perfect for on-the-go snacking or sharing. The Minis are available in a 12 ct. carton of 1 oz. packs, an 8.5 oz. shareable box and 2.5 oz., single-serve flexible packs.

Plant-Based and Tasty

Qwrkee has launched a new plant-based range of products including vegan jerky and snack puffs. Qwrkee’s Puffs is a probiotic snack with over 1 billion live bio-cultures. The gluten-free snacks come in flavors like beetroot, vegan cheese, cauliflower and sweet chili.

The jerky is a soy protein snack with a texture to resemble meat. It comes in smoked maple bacon, smoked black pepper, sweet and spicy BBQ, and sriracha hot chili varieties in resealable bags.

London-based Slice Design was responsible for bringing the pack design to life, creating a colorful yet open design that uses just enough product information on the front to roll out across additional ranges.

Lilly’s Foods now uses 100% recyclable packaging, including tub and label, for its hummus and salsa products. In an effort to the brand’s commitment to increase sustainability, Lilly’s uses recyclable materials. Lilly’s uses a handmade craft process, using non-GMO and organic chickpeas. Lilly’s products are made with whole foods, rather than blended
ingredients, to make its products — such as real olive oil, pure organic sesame tahini and other clean, simple ingredients.

Lilly’s realized that its core, environmentally conscious consumers value sustainable packaging practices. As a brand committed to organic, non-GMO, flavorful hummus, the packaging transition was a clear next step. A focus on environmental sustainability, organic ingredients and ethical sourcing has helped to steer each decision for the brand.

A Look into the Future

By Shayne De la Force | chief marketing officer, tna solutions

We caught up with Shayne De la Force from tna solutions (tnasolutions.com) on the future of snack food packaging and what it means for manufacturers.

Sustainable: Sustainability will continue to be a key topic in the future. The entire food industry is facing huge resource challenges. An ever-growing global population, together with the effects of global warming, means that food manufacturers will need to adopt more sustainable production processes to meet demand and ensure future supply.
In particular the potato industry has been hit hard in the last few years with poor weather conditions resulting in severe shortages in some regions. The impact on snack manufacturers has been considerate, as they’re dealing with higher raw material costs and smaller potatoes. Packaging will play a key role for manufacturers to be more efficient with their resources.
Convenient: Convenience is king when it comes to snacking, and small single-serve bags provide the ultimate in convenience since they do not require cutlery, meal planning, refrigeration or clean up. For one, millennials prefer single-portion snack foods over traditional sit-down meals.
In addition, the number of one-person households worldwide is rising. Research by Global Data indicates that by 2020, approximately 414 million will be living in single-person households globally, making up around 18% of total households worldwide. Speed will be a key benefit to secure manufacturers’ profitability by helping them retain production volumes when producing smaller bags.
Healthy: One of the biggest trends driving the future of the snack food industry is consumer demand for healthier snack options. Growing awareness of the effects of high levels of sugar, fat and salt has increased consumer preference for “better for you” snacks, and resulted in governments across the world looking at how to limit the amount of these ingredients.
In an effort to increase market share and enhance the healthy profile of their snacks, many manufacturers have started experimenting with new processing techniques and ingredients. Research also indicates that consumers are generally unwilling to make compromises when it comes to the taste of their favorite snack.
Small: For many manufacturers, reducing the size of their bags is the best way to offer consumers convenience and calorie control without jeopardizing their brand loyalty. Small single-serve bags tick all the right boxes. They’re quick, pre-portioned, convenient and don’t require reformulation. As a result, bag sizes have gradually decreased over the years from 1 pound to 4 oz. and 1 oz. bags. In fact, 100-calorie bite-size snack bags are now almost ubiquitous in grocery aisles around the world and they’re here to stay.