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At Global Pouch Forum 2022, Juan Gluth, CEO of GoodBelly by NextFoods, Inc., shares how the probiotic brand’s integration of flexible packaging to its product line increases consumer convenience and ultimately helps drive growth and product innovation for the brand.
The pet care market is overcrowded and growing. Here’s how new (and established) brands can stand out with packaging that resonates with today’s busy consumer.
The pet care sector has been valued at more than $8 billion annually. Countless brands aim to take advantage of this; slapping their name on a range of sub-par pet care products in a meager attempt to make a dent in the market.
A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.