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If there has been one certainty of the last couple of years, it’s that of uncertainty. Terms like “remote working” are commonplace, guest bedrooms have been turned into home offices and e-commerce has become the norm. The impact has been felt socially, economically and commercially and consumer behavior is changed.
A white paper by trend forecasting experts WGSN, called Future Consumer 2024 has identified the main consumer ‘sentiments’ and distilled them into the key consumer profiles set to prevail by 2024. Here we translate the main findings and pose reflections for brands keen to remain relevant in rapidly changing times.
Despite the challenges often presented by flexible packaging in terms of consistent recycling channels, the format remains a preferred choice for brands, retailers and consumers alike.
Consumers continue to become more aware of single-use plastics, food waste and recycling, particularly with the rise of documentaries like Seaspiracy. This has led to many brands seeking new and innovative methods to meet consumer sustainability expectations and to capture market share.
State and local governments around the world have begun instituting bans and restrictions on straws and other single-use plastics, but consumers too have an important role to play by refusing to use plastic straws while their go-to brands make the transition to new alternatives.
Industry-leading sustainability goals, and a commitment to focus on trend-right innovation and quality, mark first steps on the private brand’s journey to become a regenerative brand.
State of Happiness survey reveals gain users are almost twice as likely to find America’s second-most hated household chore of washing dishes more enjoyable.
There were many variables that affected how packaging lines were run — even the suppliers who have customers in consumer packaged goods companies (CPGs) felt the changes.
A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.