Items Tagged with 'consumer and retailer trends'

ARTICLES

Coronavirus Coverage
Brand Packaging: Post-COVID

COVID-19: How Brands Can Respond To New Lifestyles with Empathy

Brands have to evolve their offering to align with current needs, which currently means community mindedness as well as being responsive to uncertainty.
Matt Caldwell
March 23, 2021
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Months from the start of the COVID-19 pandemic, there appears to be widespread transition on the part of brands: leading away from a “hunker down” mentality centered on protecting availability, and instead moving toward a prolific period of new product development and fresh marketing strategies.
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Cannabis-Infused Edibles Market to Climb
Data Watch

Cannabis-Infused Edibles Market to Climb

March 19, 2021
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According to a report from Zion Market Research, the global cannabis edibles market was valued at approximately USD 2,376 million in 2018 and is expected to generate around USD 11,564 million by 2025, at a CAGR of around 25.4% between 2019 and 2025.
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Cannabis Packaging
Cannabis Packaging

The Evolution of Cannabis Packaging

Packaging for cannabis products evolves as new products appear and the promise of a bigger marketplace looms
Mark Suchy
March 16, 2021
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The two principal purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
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PACK EXPO Connects: Preview

Easing Product Safety Concerns in Today’s Climate

How brands can leverage packaging to uphold consumer expectations amid the COVID-19 crisis
Tom egan
Tom Egan
October 13, 2020
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Amid this uncertainty, consumers are practicing new approaches to various aspects of their lives, including how they conduct visits with loved ones or how they clock in for work. In particular, COVID-19 has prompted a major shift in how people shop.
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Packaging Strategies Editor's Note Main Image

Editor’s Note: Hype and Hysteria

Kristenkazarian 200x200
Kristen Kazarian
May 11, 2020
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Our daily lives have been upended since this pandemic hit. Many people across diverse industries were furloughed or lost their jobs entirely. The global economy was hit and we feel it in the United States. In fact, the Business Insider reports that the U.S. economy may slump 30% in this second quarter.


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