Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
Monoprix’s new “La Beauté du Visage” skin care line features all the essentials women need for their daily face care regimen, from cleansers to moisturizers and masks.
The 15th annual Packaging That Sells Conference will offer a dynamic lineup of branding and packaging experts, taking place Oct. 23-25 at Chicago’s Drake Hotel.
Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.
Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers.
Developed to respond to the evolving needs of brand owners, consumers and retailers, Brand Ready Packaging from Georgia-Pacific Corrugated uses the company’s forward-thinking design process, exacting production techniques and proprietary consumer insights to provide a packaging solution that helps communicate a brand's story by maximizing the effectiveness of in-store secondary packaging.
It has been decades since expectant parents felt compelled to paint the nursery walls baby blue for boys and cotton candy pink for girls. But gender-specific marketing can be a huge turnoff for many shoppers–particularly Millennials.
With global bottled water sales consistently rising by more than five percent a year, companies are increasingly turning their attention to new segments and new consumers.
Consumers are being forced to wade through too much clutter to find what they’re looking for. That’s why product differentiation is so critical in today’s marketplace.