With global bottled water sales consistently rising by more than five percent a year, companies are increasingly turning their attention to new segments and new consumers. There are now over 50 brand variants around the world dedicated to children, with a combination of child friendly bottles, caps and labels.
A new report by global market specialists at Zenith International (zenithinternational.com) profiles these brands across six geographic regions worldwide, providing a comprehensive review of current trends and offering market insights for companies exploring potential opportunities for product ranges targeted at children.
"There is undoubtedly growing relevance for bottled water targeted at children," says Richard Hall, Zenith chairman. "Good hydration is so important for children, especially in helping their concentration at school. Making water appealing can also help in the quest to avoid greater child obesity."