With global bottled water sales consistently rising by more than five percent a year, companies are increasingly turning their attention to new segments and new consumers. There are now over 50 brand variants around the world dedicated to children, with a combination of child friendly bottles, caps and labels.
A new report by global market specialists at Zenith International (zenithinternational.com) profiles these brands across six geographic regions worldwide, providing a comprehensive review of current trends and offering market insights for companies exploring potential opportunities for product ranges targeted at children.