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Mars Wrigley was the first client to leverage the Curion Score and benefit from comprehensive product, packaging and category understanding prior to launch.
At Global Pouch Forum 2022, Juan Gluth, CEO of GoodBelly by NextFoods, Inc., shares how the probiotic brand’s integration of flexible packaging to its product line increases consumer convenience and ultimately helps drive growth and product innovation for the brand.
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Today, retailers are reverting to the origins of private label by investing in developing unique and differentiated products that consumers love and packaging them in powerful brands that consumers want. Quality, consistency, creativity and innovation are back….history is repeating itself.