Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Pharma/Medical Packaging

Foils

Brand Protection, Pill Protection & Aesthetic Appeal

The myriad functions of foil in CPG are exemplified by these developments that made headlines in 2023.

By Brad Addington
PS 1223 Foils feature image of pharmaceutical blister packaging.

Lead blister packaging photo courtesy of DOMINO

December 8, 2023

Foils are ubiquitous in CPG and have countless uses and applications. In this article, we look at foil packaging from three different but equally intriguing perspectives.

  • First, we look at the recent launch of a new version of BOBST’s NOVAFOIL 106 hot foil stamper, dedicated to the application of holograms. This new offering ties into the key issue of brand protection.
  • Second, we look at how a company’s choice of printing equipment can reduce waste when using foil in pharmaceutical blister packs.
  • Finally, we look at a really fun aspect of foil in packaging, namely, the use of foil to greatly enhance the aesthetic appeal of CPG packaging.

BOBST’s new hologram application system uses connected tools to maximize efficiency

NOVAFOIL 106 hologram application system

Building on the innovative technology of the NOVAFOIL 106, BOBST has launched a new version of the hot foil stamper, dedicated to the application of holograms. Featuring a completely redesigned hologram application system, the NOVAFOIL 106 H gives converters maximum flexibility and efficiency for hot stamping transfer with holograms.

Only two years ago, the NOVAFOIL 106 was introduced. It was the first inline hot film-stamping machine from BOBST offering an advanced cross-foiling option, increasing its efficiency and versatility. It also offered a new level of embellishment quality with its redesigned platen section – ensuring longer dwell time, stable platen temperature and higher pressure. Reliability, coupled with cost-efficient foil use and great flexibility, is also the basis for the new version of this compact and productive machine.

In-line Digital Printing and Waste Reduction

Domino’s K600G

Earlier this year, Packaging Strategies reached out to Craig Stobie, Director of Global Strategic Sectors, Domino Printing Sciences, about the role of in-line digital printing in reducing waste in blister pack printing. Here is what Stobie had to say:

The pharmaceutical sector, and, in particular, blister pack printing is one example where in-line digital printing is helping manufacturers to reduce waste, improve efficiency, and increase line agility. Until recently, most pharmaceutical manufacturers would buy blister foils pre-printed with product names, dosage information, and branding and use a basic in-line printing or embossing system to add a batch code and expiry date to the blister in human-readable text.

Introducing in-line digital printing, with applications such as Domino’s K600G, provides additional flexibility and can allow manufacturers to respond much more quickly and efficiently to changes in print requirements. In the past, manufacturers would typically have to wait several days or even weeks for pre-printed foils to arrive in the event of a change in product design. With in-line digital printing, manufacturers can switch from one design to the other in a fraction of the time. The technology also makes it economically viable to do much smaller batches.

Premium Labels & Packaging Solutions Wins Bronze at FSEA Gold Leaf Awards

OL Products for Metamorphia Tanning Lotion

Premium Label & Packaging Solutions announced in June that Overnight Labels, its facility located in Deer Park, New York, won a Bronze Award at the 30th Annual Gold Leaf Awards for Best Use of Cold Foil (Label or Carton).

The winning label is a shrink sleeve produced for longtime client OL Products for Metamorphia Tanning Lotion. The luxury ingredients inside of the bottle pair perfectly with the green, black, and gold “marble” packaging design that exudes opulence.

To achieve the multi-faceted look, Overnight Labels used a holographic foil and applied a spot matte to sections of the black. To add dimension and a tactile effect, a UV silkscreen was applied to the gold, which increased the complexity of the printing process.

KEYWORDS: brand packaging brand protection foil packaging pharmaceutical packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Brad addington

Brad Addington is Chief Editor of Packaging Strategies and Flexible Packaging. He has more than 25 years of B2B publishing experience following the fresh produce industry, foodservice, retail, petroleum refining, petrochemicals, renewable fuels, and sustainability. He and his family live in Spokane, Washington, and enjoy participating in regional triathlons and marathons. Brad majored in Journalism and Latin American Studies at the University of Kansas.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Sustainable Packaging
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Material Converting
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Robotics
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

Image of persimmons fruit in plastic packaging

IFPA Issues Position on EPR as Compliance Deadlines Hit Fresh Produce Industry

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • Anti-counterfeiting, brand protection, security packaging to reach $3.6 bn

    See More
  • Industry Outlook story focusing on the label industry

    Labels’ Expanding Roles Include Brand Protection, Supporting Sustainability

    See More
  • Inovar’s Bill Kral explains “How Digital Printing Opens New Windows for Brand Managers”

    How Digital Printing Opens New Windows for Brand Managers

    See More
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing