Technology at PACK EXPO Las Vegas offers solutions for organic and natural brand- a Q&A with Sean Hael marketing and sales manager for Mitsubishi Gas Chemical America.
September 17, 2017
Brand owners of organic and natural foods face particular challenges in keeping their products from spoiling without preservatives and additives. Consumers who buy organic have the expectation of “clean” products that are also fresh and shelf-stable.
Conveyor systems are necessary to automate food processing and food manufacturing plants. Conveyors are a critical element in the facility’s operational efficiency and ultimately, the company’s profitability.
Instagram is a fabulous thing! I use it sometimes to see what friends are up to, but mostly I follow brands, celebrities and companies that I like to see what is new, what is exciting and what is totally Instagram-worthy. And boy did I find it in the Cote des roses rosé from Gerard Bertrand.
We all buy with our eyes. Research suggests that consumer purchasing decisions are made within five to seven seconds of viewing a product. In a growing and saturated market like confectionery, brands are always looking for innovative ways to make their product stand out from the crowd.
With unboxing videos becoming a serious marketing channel, packaging is garnering renewed attention. Catering for the on-the-shelf appearance is no longer enough, as packaging now functions to communicate with consumers across digital channels, specifically video content.
Whether you’re a newcomer to the world of liquid filling equipment or an experienced user looking to upgrade or change your production line, browsing websites and product catalogues in the search to source a suitable machine can be more than a little confusing.
In addition to the health problems that tainted food can cause consumers, and the damage to the brands’ and retailers’ reputations, a food recall can cost a food company $10 million or more in direct costs, business interruption and lost sales.
When Matrix Packaging Machinery, powered by Pro Mach, began designing the company’s next generation vertical form-fill-seal (VFFS) platform, the design team focused on creating the most versatile machine possible.
The 2nd annual Best of Food and Beverage Packaging conference was held in October 2015 where top executives from brand owners, suppliers and converters shared their insights into the development process, new technologies, material innovations, supply chain safety of your product packaging, and their best ideas on how to make your packaging that compelling. View
In this issue of Packaging Strategies, we take a look at the packaging robotics industry, learn about some of the latest products to be featured at PACK EXPO LV, sustainability innovation, and much more!