IO-Link is a revolutionary, cost-effective sensor and actuator standard that can today enhance the flexibility, capabilities and productivity of packaging machines both new and already in use with little extra burden on operators or maintenance personnel. In fact, it makes their jobs easier.
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.
Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.
“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance.
At PMMI’s Executive Leadership Conference in Miami mid-March, I got to hear from David Strauss, Nestlé USA’s head of packaging. He discussed some of the current trends impacting consumer packaging and the machines that create them.
Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.
Nine out of 10 consumers say they will pay more for products manufactured by companies that are addressing social and environmental issues. Moreover, 84% of global consumers say they specifically look to purchase responsible products.
The 2nd annual Best of Food and Beverage Packaging conference was held in October 2015 where top executives from brand owners, suppliers and converters shared their insights into the development process, new technologies, material innovations, supply chain safety of your product packaging, and their best ideas on how to make your packaging that compelling. View