With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?
Released in a series of three, LIFEWTR labels change several times per year and each series supports a culturally relevant theme. Series 2 will focus on elevating women in the arts while Series 1 featured designs from emerging artists in the public art space.
For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
According to Excelsior Wines, U.S. importer for Frontera and parent company Concha y Toro, Chile’s best-selling wine brand hopes to appeal to a new generation of wine lovers – 21-34 year olds – with Frontera After Dark.