Morinaga America, the national sales company for Hi-Chew candy, has just revealed all-new packaging for its full line of products.
Hi-Chew has long been the best-selling chewy candy in Japan, and has been enjoying rapid success in the U.S. market. Top convenience store distributor Harold Levinson Associates (HLA) recently honored Morinaga as “Confectionery Vendor of the Year 2015.”
“Hi-Chew sales have taken off in recent years,” says Terry Kawabe, MA's director COO, senior VP. “And we believe this new packaging will help as we greatly increase our distribution in 2016.”
“These redesigned packages are a big step forward for Hi-Chew,” says Jennifer Moling, MA’s marketing manager. “Of course our challenges include how to stand out on shelves, and present a cohesive image that communicates what the Hi-Chew product and brand are all about. New materials deliver a much brighter, shinier, eyecatching look. We are emphasizing fresh fruit images, an enhanced logo, and, for those who haven't tried Hi-Chew before, a more descriptive tagline: ‘Sensationally Chewy Fruit Candy.’”
The product line now includes a larger new package, noted Kawabe. “This 14-ounce bag is the first product from our new North Carolina production facility. We decided to commemorate this major milestone with a prominent ‘Made in USA’ badge.” The new bags hold a mix of individually wrapped pieces of Hi-Chew in Strawberry, Green Apple, Mango and Cherry.
Hi-Chew stick packages are wrapped in a new foil material which offers a unique sheen. Each stick contains individually wrapped pieces in one of six flavors: Strawberry, Green Apple, Mango, Grape, Cherry, and Banana. There are 10 identical 1.76-ounce sticks per box.
The redesigned peg bags feature brighter colors and more vibrant images of the fruit which are blended into Hi-Chew candy in juice form. Each 3.53-ounce bag holds individually wrapped pieces of Hi-Chew. Buyers can select a bag of the most popular flavor, Strawberry, or one of two mixed bags: Regular Mix: Green Apple, Strawberry and Grape. Tropical Mix: Mango, Banana and Melon.