February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
Manchester creative agency LOVE has designed the concept, visual identity and packaging for a striking limited-edition collaboration between skincare brand SK-II and The Andy Warhol Foundation.
Frito-Lay leverages long legacy of farming - and 100% sustainably-sourced potatoes - to deliver the same great taste of Lay's grown in fields mixed with NFL soil