Lay's first global packaging update in 12 years takes an Insta-worthy approach to flavor. Snap a selfie with Lay's new chip packaging and you could win one year of free chips.

Between now and November 29, simply snap a photo of yourself with any one of the new Lay's bag designs and upload the image to www.GottaHaveLays.com for a chance to be one of five winners per day in the "Gotta Have Lay's" giveaway, which at 200 winners total adds up to 10,000 free bags of Lay's potato chips to share.

Since unveiling its new packaging last month, Lay's has been transforming shelves across 250,000 retailers in the United States with new designs on 115 packages across 25+ flavor varieties. The sleek, modernized look features fun, distinct design elements such as radiant rings around the Lay's banner sun logo and bold colors, plus appealing food photography to emphasize flavor.

Beyond retail stores, consumers will also see Lay's updated look in new creative launching this fall, including national television advertising that will extend to digital and a 360-degree campaign that features out-of-home billboards – including a takeover of LA Live – and a makeover of interstate truck wraps, as well as a revamped website at www.Lays.com.

To commemorate the design update and the giveaway, Lay's is also unveiled a new flavor: Lay's Grilled Cheese and Tomato Soup, replicating the flavor of the classic fall comfort foods in potato chip form. Available for a limited time only, Lay's Grilled Cheese and Tomato Soup delivers a dynamic combination of tomato taste and buttery cheese with underlying creamy and toasted notes, reminiscent of one of America's favorite homemade meals, all in one bite.