Man Cave Craft Eats is known for hand-crafting a range of products created in small batches, including Jalapeño & Queso Fresco Turkey Patties; Beer, Bacon & Cheddar Bratwurst; Chicken & Waffles Breakfast Sausage and more. The new design shows bright colors, sharp images and a hint of the brand's story.
The new packaging was created in-house and features eye-catching colors to stop consumers in the aisle, disrupting from the sea of sameness; premium touches, like silver foil and soft-touch also indicate to the consumer that the product is first-class. The bold, modern photography of the finished product jumps off the package to communicate what’s in the box, and the company's meal donation program messaging is prominent as well.
"What we heard from consumers with last year’s design (the bright colorful boxes) was that they loved the packaging, including the premium, soft-touch, bright colors and how the packaging communicated the brand’s start-up roots. However, we heard from consumers that they wanted to more clearly know what was inside the package," said the company.
With the newest design, consumers can easily tell what’s inside the box with the photography of the finished product and the bold typography of the product names.
Man Cave Craft Eats is committed to helping feed those in need. For every item purchased, the company will donate a meal to those in need. With more than 850,000 meals donated throughout 2017, the company is on track to donate 1 million by spring 2018.
A small food startup that began by selling product at the Minneapolis Farmers Market in 2010, Man Cave Craft Eats is now available in 3,500 stores nationwide and will add retailers in 2018.