This Way Up, a London-based design agency specializing in better-for-you food and beverages, has created the branding and packaging for “flexitarian”-focused new plant-based cheese range, Nurishh.
August 17, 2021
Groupe Bel reached out to This Way Up following the agency’s success designing for healthier food and drink brands like Danone and Marmite.
Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.
STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.
Broken Golden Arches, unconnected Audi rings, spaced-out Coca-Cola typography, brands with missing on-pack personalities and more are showing the public that yes, we are ALL in this together. See who's joined the charge.
Born in the spirit of New Orleans and voodoo healer Marie Laveau, Zapp’s® Evil Eye™ potato chips peer into your soul with the reverie of a mysterious, intense stare.