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Home » Authors » Brad Addington
Brad Addington

Brad Addington

Brad Addington is Chief Editor of Packaging Strategies and Flexible Packaging. He has more than 25 years of B2B publishing experience following the fresh produce industry, foodservice, retail, petroleum refining, petrochemicals, renewable fuels, and sustainability. He and his family live in Spokane, Washington, and enjoy participating in regional triathlons and marathons. Brad majored in Journalism and Latin American Studies at the University of Kansas.

Articles

ARTICLES

Image of a bottle with a tethered cap
Editor's Note | Brad Addington

European vs. US Packaging: A Cross-Cultural Comparison

A trip to Europe this summer revealed a variety of approaches to sustainable packaging.
Brad Addington
Brad Addington
November 7, 2024

From tethered caps to a plethora of recycle bins, a trip to Europe this summer revealed a variety of approaches to sustainable packaging.


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Image announcing the Steve Fairfield Memorial Award

Anticipation Grows for Presentation of First-Ever Steve Fairfield Memorial Award

Brad Addington
Brad Addington
October 28, 2024

Steve Fairfield was a flexible packaging luminary who embodied the spirit of innovation. His outstanding contributions to the industry are now being celebrated through this new award presented in his honor.


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Four images from PACK EXPO Las Vegas
PACK EXPO

Tip of the Iceberg: A Preview of the Learning Opportunities at PACK EXPO

Packaging Strategies’ recent reporting on PACK EXPO International 2024 represents a mere fraction of the networking and learning opportunities that will be available at the event.
Brad Addington
Brad Addington
October 24, 2024

Packaging Strategies’ recent reporting on PACK EXPO International 2024 – though extensive – represents a mere fraction of the networking and expertise sharing that will take place at the event.


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Packaging Perspectives Podcast with interview, Niels van den Boogert and Bobby Bauman of AMMEGA
Packaging Perspectives Podcast

PODCAST | Conveyor Belting Needs in the Face of Industry 5.0

Brad Addington
Brad Addington
October 17, 2024

In this interview, Niels van den Boogert and Bobby Bauman of AMMEGA discuss CPG firms’ evolving conveyor needs as warehouses and distribution centers become increasingly automated.


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Background: Blue polygonal background with golden lines. Foreground from left to right: 2024 featured Women in Packaging – Dana Austin, Jessica Fischer, Babitha George, Kate Gilpin, Amy Mercante, Amy Phinney.
Leadership

WOMEN IN PACKAGING: STEM in the Spotlight

A common theme that surfaced in the course of interviewing this year’s featured professionals is the importance of Science, Technology, Engineering and Mathematics (STEM) when it comes to young women considering a career in packaging.
Brad Addington
Brad Addington
October 15, 2024

Discover what inspired these six professionals to pursue careers in packaging and their advice for young women considering the same.


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IBIE show floor

Registration Now Open for IBIE 2025, Which Will Spotlight Packaging Innovation

Brad Addington
Brad Addington
September 19, 2024

The big news for 2025 is the focus of the Product Innovation awards on producers of packaging – one of the hottest areas of sustainability innovation today.


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Collage of products using coding, marking, printing
Coding/Marking/Printing

Coding and Printing: From Improved Recycling to Catching the Consumer’s Eye

These companies are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.
Brad Addington
Brad Addington
September 19, 2024

Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.


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Product Ventures podcast feature image

PODCAST | Quantitative Consumer Testing in the CPG Sector

Brad Addington
Brad Addington
September 19, 2024

Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.


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Medical cannabis in paper packaging
Cannabis

Cannabis Packagers' Can-do Approach

As demand for cannabis grows by leaps and bounds, so does the demand for innovative and sustainable cannabis packaging. These companies are rising to the occasion.
Brad Addington
Brad Addington
September 5, 2024

Learn more about how these companies are leading the charge when it comes to developing and offering innovative and sustainable cannabis packaging solutions.


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Archer Roose podcast article feature image

PODCAST | Rethinking Wine Packaging

Brad Addington
Brad Addington
August 26, 2024

In this interview, Marian Leitner-Waldman of Archer Roose explains the many advantages of canned packaging for wine.


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View All Articles by Brad Addington

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