The plant-based food trend has been building for a few years. In 2020, its appeal broadened to a larger audience, reflecting consumers’ amplified health concerns. Recognizing this movement, grocers and CPGs are introducing programs to capitalize on the market potential. Those efforts will expand as consumers continue looking for ways to incorporate more plant-based foods in their diets.
From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it.
Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.
ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.
Dispense Works Inc. now offers the RF 2415 Robot that was designed to streamline filling and capping operations with one precise and affordable bench top package. This dispensing machine is able to process bottles, tubes, vials with caps screwed on or supplied loose.
Messe Frankfurt Inc. (MFI) and the Food Processing Suppliers Association (FPSA) have entered into a joint venture to align their resources in order to create and to co-produce PROCESS EXPO®, the nation’s largest horizontal trade show for the food and beverage processing and packaging industry.
The two specialty film producers will now be known as Charter Next Generation (CNG). The comprehensive rebrand reflects a full integration of the two companies that merged in April 2019.
The major expansion of its US headquarters in Oostburg, WI is underway; the project officially broke ground early this month with expected completion in July 2021.
Dow has announced the winners of the 2020 Packaging Innovation Awards recognizing breakthrough packaging achievements in design, technology, sustainability and user experience.
The DTW 25 shrink-wrapping machine applies two perpendicular bands of LDPE film to tightly unitize and totally enclose multipacks of packaged products. The new system uses servo controls to manage the sealing of up to 25 bundles per minute.