According to a recent survey of 250 brand owners across the consumer packaged goods spectrum by L.E.K. Consulting, 90% of brand owners say packaging is critical to their brand’s success — a way to adapt to industry pressures, including fast-changing consumer tastes and preferences.
Base Culture is launching all-new, refreshed packaging this spring, but will also reduce the sugar in their popular Almond Butter Brownies and Cashew Butter Blondies by 40% to 15 grams.
Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.
P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
Bazooka Candy Brands, a division of The Topps Company Inc., adds to its powerhouse portfolio with new Push Pop® Gummy Roll, a delicious gummy candy in a novel and fun-to-use dispenser.
Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments