Three 3’s Craft Beer Undergoes Brand Redesign with Help of Xhilarate
Three 3’s Craft Beer, a family-owned and operated independent brewing company headquartered in New Jersey, has undergone a rebrand with the help of Xhilarate, a full-service branding and design agency. Wanting to build and grow brand awareness, Three 3’s wanted to unify the brand and develop standards and colors for the packaging and merchandising, and the Philadelphia-based Xhilarate, represented the perfect partner.
“[Xhilarate] really made us think about who we are and how we want to be viewed by our customers, distributors and accounts that carry our product,” said Mike Geller, Partner, Three 3’s. “We are obsessed with creating consistent, high-quality and adventurous beers and when you step into our taproom, it’s an extension of our own home. We needed our branding to reflect that.”