Cobra Beer Reinforces Pan-Asian Roots with New Branding
Cobra Beer, a joint venture company with Molson Coors, has announced that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine.
The creative new design and iconography responds to changing consumer tastes - with 61% of 18-34 year olds reporting that they were adventurous in trying new cuisines. It echoes the demand for contemporary cuisines and dishes that Cobra is designed to accompany - such as Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan food. The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.