Honey-Comb Cereal Unveils New Packaging with Augmented Reality Features
This July, Honey-Comb cereal, a classic Post cereal introduced in 1965, and Terry Crews, an actor and former American football player, are giving tweens the motivational boost they need to start the day with a new augmented reality (AR) experience.
Consumers can jump from the new Honey-Comb box (hitting shelves late this month) into the new AR experience via QR code. The code is clearly displayed on the back of the packaging, and once scanned with a smartphone camera, the AR experience includes fun activities and motivational videos from Terry, encouraging tweens to “Bee Big, Bee Kind and Bee Amazing.”