Jus de Fruits Caraïbes Launches Interactive Sustainable Packaging
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging experience which raises awareness about its sustainability credentials and gives back to the local community.
The smart packaging campaign, featuring Schweppes International’s exotic fruit drinks brand Banga, utilizes a web app based connected experience accessed via QR codes. Users can play an entertaining fall game where they are encouraged to slice fruit to create fruit juice. Every time users participate, a small donation is made to a local children’s charity guaranteeing support for those that need it.