Online shopping experienced significant growth in recent years as consumers become comfortable purchasing all sorts of products online, including temperature-sensitive and perishable goods such as food, wine and pharmaceuticals.
For one, shopping online offers convenience and saves time compared to physically going to a store. It also allows consumers to easily compare prices and search for ratings and reviews. And, with new advancements in technology that allow for digital packaging, brands can customize their packaging with information consumers are looking for, such as coupons, personalized recommendations and instructions, and sustainability claims.