Makers of “The Game Changers” Launch FȲTA, a Plant-Based Performance Line
The Game Changers documentary followed the story of James Wilks – elite special forces trainer and winner of The Ultimate Fighter – as he traveled the world on a quest for the truth about protein and the optimal human diet. Viewed by an estimated 200 million people since its release in 2019, it frames plant-based eating for better health and athletic performance.
After the film’s release, global demand for high-protein plant-based food skyrocketed. Coinciding with this, The Game Changers’ team was inundated with requests for tasty, convenient products that met their criteria for optimal athletic performance and health. Unsatisfied with the existing options, they assembled a team of world-class team sports dietitians and food scientists with one simple mission: develop a line of products worthy of The Game Changers’ legacy. As a result, FȲTA - derived from the Greek word for “plants” – was born.