Study finds European consumers open to reusable packaging, unsure of applications
The latest consumer research from Stora Enso suggests that while a majority of European consumers hold a positive view on reusable packaging (77%), most express concerns about packaging cleanliness (78%) and only 30% fully understand the concept, highlighting a challenge for brand owners and retailers.
Stora Enso, a leading provider of renewable products in packaging, biomaterials, and wooden construction, has released consumer study findings that show consumers hold favorable views of reusable packaging, but do not yet fully understand how the systems function.