Element[AL] Brings Innovative Aluminum Wine Bottles to Market
Element[AL] Wines has been announced from Bogle Family Wine Collection as the first-of-its-kind wine brand with 750ml aluminum wine bottles that are shockingly lightweight, infinitely recyclable, and are made in the shape of a traditional wine bottle. The new environmentally friendly format will shatter expectations about how and when wine can be enjoyed and answer the call-to-action from the wine industry to rethink glass bottles, the largest contributor to wine’s carbon footprint. Starting January 2024, the Element[AL] portfolio will be available in 100% recyclable aluminum bottles with four varietals, Chardonnay, Pinot Grigio, Rosé and Pinot Noir. Each wine varietal is grown in sustainable vineyards throughout California’s premier growing regions.
“Element[AL] is more than just the launch of a new wine brand, it’s the beginning of a new way of thinking for the wine industry,” said Jody Bogle, Vice President of Consumer Relations at Bogle Family Wine Collection. “We began by looking for ways to lightweight our existing glass bottles, and that led to a more radical approach that we feel consumers are ready to embrace.”