General Mills invites consumers to 'live cereal rich' with cereal makeover
New LOADED cereal delivers more of favorite brands like Cinnamon Toast Crunch, Cocoa Puffs and Trix, but now loaded with vanilla crème. To celebrate, General Mills is dropping a limited-edition collection of swag because LOADED offers fans a chance to live the "Cereal Rich" lifestyle.
Living Cereal Rich is about living life to the filled-est and bringing maximalism to the breakfast table, says the company. The “Get Cereal Rich with Me” (#GCRWM) collection pairs LOADED cereal with over-the-top accessories that embody what it means to be “Cereal Rich,” including: