Lucky the Leprechaun leaps off Lucky Charms boxes ahead of St. Patrick's Day
For the first time ever, Lucky the Leprechaun is missing from Lucky Charms boxes on shelves across the U.S. ahead of his big holiday, St. Patrick’s Day. The limited-edition packaging, including the returning Turns Milk Green cereal that has special green clover marshmallows, prominently features a blank outline of where the magical and mischievous character usually resides.
To ensure Lucky returns, Lucky Charms is releasing four unique traps on the back of all boxes, including Original, Chocolate, and more. Fans are encouraged to use the templates to create a trap magical enough to bring Lucky back. Other limited-edition St. Patrick’s Day offerings include Lucky Charms Treats Bars and Just Magical Marshmallows.