James Cropper partners with Bruichladdich on pioneering whisky packaging
James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap.
The colored wrap for The Bruichladdich Eighteen and The Bruichladdich Thirty is the first of its kind in the whisky space. Made from fully recyclable paper pulp and molded to the shape of the Bruichladdich optimized, proprietary glass bottle, the wrap is the definition of conscious modern luxury.